by Date a HomeYour brand's marketing, made simple.
Posts, Instagram management and Meta campaigns in one place, already connected to your listings and your Studio content. With Nora, anyone can build complete campaigns without technical knowledge.
- Publishes on Instagram and advertises on Facebook and Instagram
- Nora plans, writes and builds it for you
- Every campaign starts paused: nothing goes live without your OK
- In 7 languages, no jargon
What Atelier does
Plan, create, publish and advertise, in one place.
Five tools for content, social media and paid ads — with your listings, your team, your CRM and your Studio creations already inside.
Planning
Nora builds your content calendar.
Tell her the goal, pick the week, fortnight or month and how many posts you want. Nora looks at your listings, new entries, team, articles and regional trends — and delivers ready scripts, without repeating what you already posted.
- Scripts with a hook, step by step and caption
- In your brand's voice
- You approve, tweak or ask for other ideas
Goal for the week
Nora built 8 scripts for the week
- MonReel20-second tour of the apartment at duskScript
- TueCarousel5 details that make the difference in this homeScript
- ThuStoryBehind the scenes: the team preparing the open houseScript
- SatImageOcean view: what the owner sees every dayScript
Creation
From idea to post, in one click.
Every script comes with its media planned. Use your listings' photos and videos — or generate the image and the video with AI from the real photos, in the right style and with your brand's logo — with the caption suggested by Nora.
- Image, carousel, Reel and Story
- Real listing photos as the base, no invented rooms
- Studio media goes straight into the post
Caption suggested by Nora
Format
Scheduled for Thursday, 6 pm
Schedule
Everything scheduled, everything in sight.
Set posts for the right day and time and follow on the calendar what has gone live, what is scheduled and what is still a script. Did one fail? Atelier warns you and retries.
- Automatic publishing on the set date
- A script never publishes on its own: it only becomes a post when you convert it
- Week and month views
9
23Paid ads
Create campaigns by talking with Nora.
Pick the listing and answer simple questions: what to advertise, where, how much to invest and for how long. Atelier fills in photos, text, audience and link, shows a plain-language summary and creates the campaign paused on Facebook and Instagram.
- Safe defaults, Housing category already on
- Leads land in the CRM, linked to the listing
- Custom and lookalike audiences, A/B tests and rules
- 1Listing
- 2Where
- 3How much
- 4How long
- 5Summary
Summary before publishing
Advertise the ocean-view apartment to people within 30 km, investing R$ 40 a day for 14 days. Whoever clicks fills in a form and lands in the CRM.
The campaign starts paused: you review it and turn it on whenever you want.
Came from the campaign · linked to the ocean-view apartment
Results
Numbers you understand — and what to do with them.
How much you invested, how many contacts came in, how many became visits and sales. Every number comes with a reading — good or attention — and a "?" that explains it in one sentence. Reports ready to export as PDF and Excel or receive by email.
- A reading next to every metric
- Jargon-free glossary across the whole screen
- Instagram and campaigns in the same report
What is frequency?
No technical knowledge needed
Complete campaigns, in plain language.
Nora's guided path takes you from the goal to a ready campaign, step by step. The full version sits right beside it, for those who already know what they want.
- Every technical term with a short explanation
- Campaigns start paused so you can review them
- Meta errors translated into what to do
Glossary
What does each number mean?Reach
How many different people saw your ad or post at least once.
How to read: Compare it with contacts: many people seeing and few reaching out usually calls for another photo or text.
CTR
Out of every 100 people who saw the ad, how many clicked.
How to read: In real estate, around 1% is usually a common reference; it varies by city and property type.
Cost per contact
How much you paid, on average, for each person who left their contact.
How to read: It's the number that matters most: compare it with the value of a commission, not with total spend.
Every Atelier screen has the "?" next to the number. This is just a small sample.
Who it's for
For those who market properties and for those who run their marketing.
Atelier brings listings, media and campaigns together in one place. Advertisers gain autonomy; agencies gain time.
Agents and brokerages
Easy access to marketing, posts, Instagram management and Meta campaigns, with no technical knowledge required.
- Portfolio listings become posts and ads in a few clicks
- Studio photos, videos and designs go straight into the post
- Leads from your campaigns land in the CRM
Marketing agencies
The agency is an ally: it works in Atelier with the client's listings, photos and content already organized, without chasing files one by one.
- Several brands in one place, on the Agency plan
- Client listings, media and content always up to date
- Each client's calendar and campaigns side by side
How it works
From listing to ad in three steps.
- 01
Connect Instagram and Meta
Sign in with your brokerage's Instagram and authorize Meta. It takes under a minute, and the account already connected in the Date a Home panel is reused.
- 02With Nora
Plan with Nora
Tell her the goal and how many posts you want. Nora builds the scripts, suggests the captions and, if you want to advertise, asks the right questions for the campaign.
- 03
Approve, schedule and advertise
Review, convert scripts into posts, leave everything scheduled and turn the campaign on when ready. Contacts arrive in the CRM, linked to the listing.
Nothing goes live or gets spent without your confirmation.
- Campaigns start paused
You review the summary and turn it on whenever you want.
- Safe defaults
Housing category, broad audience and daily budget already set.
- Leads in the CRM
Every contact arrives linked to the listing and the ad that brought it.
- 7 languages
Interface, Nora and glossary in Portuguese (Brazil and Portugal), English, Spanish, French, Italian and German.
Plans
Start with Atelier or with all of Date a Home.
Atelier can be subscribed on its own. Date a Home PRO clients already have Atelier included in their account.
Organize and publish
Starter
R$ 1,526.40 a year, paid at once
Billed monthly, no commitment
- Calendar and post scheduling
- Nora plans the month and writes the scripts
- Reports with plain-language reading and glossary
- 1 Instagram account
- Guided Meta campaigns
- Monthly credits for images and videos
Post and advertise
Basic
R$ 2,486.40 a year, paid at once
Billed monthly, no commitment
- Calendar and post scheduling
- Nora plans the month and writes the scripts
- Reports with plain-language reading and glossary
- 1 Instagram account
- Guided Meta campaigns
- Monthly credits for images and videos
With credits to create
Content Creator
R$ 4,022.40 a year, paid at once
Billed monthly, no commitment
- Calendar and post scheduling
- Nora plans the month and writes the scripts
- Reports with plain-language reading and glossary
- 1 Instagram account
- Guided Meta campaigns
- 60 credits a month for images, videos and Nora
For agencies and multiple brands
Agency
R$ 8,630.40 a year, paid at once
Billed monthly, no commitment
- Calendar and post scheduling
- Nora plans the month and writes the scripts
- Reports with plain-language reading and glossary
- Up to 10 Instagram accounts
- Guided Meta campaigns
- 200 credits a month for images, videos and Nora
- Card payment on Stripe's secure page
- Change plans or cancel anytime
- Ad spend is paid directly to Meta
The complete infrastructure
Date a Home PRO
The whole real estate infrastructure in a single account. A PRO subscription gives you access to every product below, Atelier included.
What comes with PRO
- Date a Home StudioVideos, images, photo retouching and home staging with AI, ready to post.
- CRMPipeline, contacts, calendar, viewings and cadences, with AI Agent and Date a Home Matrix.
- TalkWhatsApp and Instagram in one inbox, with service control and an AI copilot.
- Portfolio managementComplete listings with media, documents, marketing channels and a performance report.
- Landing pages and traffic pagesA property page in one click and conversion pages for campaigns, with leads going straight to the CRM.
- Presentation toolsProperty presentations in PDF, curated pages for each client and a showcase on the office TV.
- Marketing toolsEmail marketing and newsletters, broadcasts, lead capture forms, link page and QR codes.
- AtelierIncludedNora plans, creates and schedules your brand's Instagram and builds Meta campaigns.
- Content managementArticles with AI-driven SEO for your website and the portal, published in 7 languages.
- Digital signature and contractsContract templates with variables, automatic generation and legally valid digital signatures.
- Professional WebsiteMultilingual website with your own domain, AI-driven SEO and listings synced with the CRM.
- Date a Home MatchThe partnership network: share your portfolio and close deals with other professionals.
- NUVEMProperty and contact images and documents in one place, shared by link.
- Date a Home MobileThe main features on iPhone and Android, with photography mode.
- IntegrationsOLX, QuintoAndar, Chaves na Mão, WhatsApp, Instagram, Google Calendar and much more.
- Date a Home PortalYour listings alongside the leading high-end professionals, in 7 languages.
Already a Date a Home client? Sign in