The Bahia real estate market started 2026 at a fast pace, with indicators reinforcing the sector's positive momentum. Data presented by Ademi-BA show that, just in January, the Gross Sales Value (VGV) in the Metropolitan Region of Salvador grew 41% compared to the same period last year, while the number of units sold increased by 32%.
The performance becomes even more significant when seen over a broader timeframe: in two years, the VGV jumped from R$ 213 million in January 2024 to R$ 529 million in January 2026, representing a 148% increase and highlighting the consistent appreciation of the real estate market in the state. This scenario follows a trend recently observed, with Salvador consolidating itself as one of the main hubs of the sector in the country, driven by strong demand and buyer confidence,
The research, commissioned by the entity and conducted by Brain Inteligência Estratégica, also points to growth in the pace of new launches. There were 1,400 units introduced to the market in January, a 20% increase compared to 2025, while the Gross Launch Value (VGL) reached R$ 736 million, a 30% rise.
The profile of the properties sold reveals clear changes in consumer behavior. Compact units, such as studios and one-bedroom apartments, led sales, accounting for 48% of the total, reflecting the search for practicality, strategic location, and better cost-benefit, especially among young professionals and investors. At the same time, affordable housing represented 29% of sales, while the mid-range segment, with two- and three-bedroom units, accounted for 23%, attracting families and buyers seeking more space without sacrificing financial feasibility.
This diversification movement helps explain the sector's strong performance, which manages to serve different audience profiles. At the top of the pyramid, the luxury market remains prominent, even with lower supply, sustaining high prices per square meter in Salvador, a phenomenon that reinforces the position of the Bahia capital among the most valued markets in the Northeast.
For Ademi-BA’s president, Cláudio Cunha, the numbers reflect an increasingly structured sector. He considers that January’s performance results from continuous and strategic work, highlighting the market’s maturity, the capacity to absorb new developments, and consumer confidence as key factors for growth.
*Article from the Alô Alô Bahia Website