Moura Dubeux compra área na Pituba e lança em 2027 | Fernando Rodrigues Da Silveira

An area owned by the post office, which had been repeatedly invaded for many years, causing real “terror” for neighborhood residents, was finally auctioned off to the Pernambuco-based developer Moura Dubeux, bringing great relief and strong expectations to an upscale area of the city neighboring the Pituba Ville condominium of high-end buildings.

By the way, Moura Dubeux has proven to be a highly capable trailblazer, as it also acquired the former Salvador Praia, Bahia Othon, and Le Meridien hotels.

The developer Moura Dubeux confirmed the purchase of the former headquarters of the Brazilian Postal and Telegraph Company in Pituba, Salvador.

What was acquired

The property is located on Avenida Paulo VI, in Pituba.
The site has approximately 34,689 m² of land and around 42,000 m² of built area.
The complex had been deactivated since 2018.

Purchase price

Moura Dubeux won the property at a public auction for R$ 97,760,250 (about R$ 97.8 million). The amount was below the auction’s starting bid, which was approximately R$ 130.3 million, and far below the roughly R$ 248 million asked in the first sale attempts years ago.

What will be built?

According to the company, the land will make way for a predominantly residential development, with estimated development potential of approximately 140,000 m² of sellable private area.

So far:

the architectural project has not yet been released;
there is no public definition regarding the number of towers, apartments, or gross development value;
the launch schedule will be announced after the necessary technical studies and approvals.

Importance for Salvador’s real estate market

This is one of the largest land acquisitions in recent years in Salvador and reinforces Moura Dubeux’s strategy of transforming large, underused urban areas into high-end developments. The company already develops projects on former sites of the Hotel Othon, Hotel Pestana, and Salvador Praia Hotel.

As someone working in Salvador’s real estate market, this development has the potential to:

further increase the value of the Pituba area;
boost launches and investments around Avenida Paulo VI;
attract mid- to high-end buyers to an already established location;
From studios to ultra-luxury, Moura Dubeux is entering Salvador’s real estate market like a runaway train and promises many more developments in the city, energizing the entire property chain;
Properties range from R$350,000 to R$15,000,000.
All signs point to Salvador continuing to be one of Moura Dubeux’s main expansion cities in the coming years. Although the company has not yet officially announced all future launches, there are strong indications that new developments will be released.
The main factors are:
- Robust land bank: Bahia represents about 12% of the company’s land bank, which means there is still significant development potential in the state.
- Recent acquisitions: in just the past few years, the company acquired or consolidated projects in strategic areas such as the former Salvador Praia Hotel, the former Bahia Othon Palace, the former Hotel Pestana Bahia, and the former Post Office headquarters in Pituba.
- Continuous launches: in addition to revitalizations, the developer continues to launch new products in neighborhoods such as Horto Florestal, Caminho das Árvores, Patamares, and the Shopping da Bahia area, showing that its strategy does not rely only on large retrofits.
Where could new projects emerge?
Without official announcements, any specific forecast is speculative. Even so, based on the company’s track record, the locations that make the most sense for new opportunities are:
- Pituba, after the development of the former Post Office site;
- Ondina, where the company already has a strong presence and significant investments;
- Rio Vermelho, taking advantage of the seafront revitalization;
- Horto Florestal and Caminho das Árvores, upscale segments;
- Patamares, where demand for residential developments remains high.
An important trend
Moura Dubeux appears to be consolidating a model that combines:
- retrofit of iconic buildings;
- mixed-use developments (residential, hospitality, and services);
- high-end residential projects;
- projects aimed at short-term rentals, especially under the Beach Class brand.
This positioning follows the evolution of Salvador’s real estate market, which has seen growing interest in established neighborhoods and the redevelopment of large urban areas.
WELCOME, MOURA DUBEUX

The Fittipaldi Story That Became a U.S. Legend

My friends, Emerson Fittipaldi’s life story is something remarkable, unbelievable, and driven by incredible inner strength. The Trailblazer and Pioneer At 25 years old, in 1972, Emerson Fittipaldi reached the top of the world with the Lotus team in Formula 1, becoming the youngest driver at the time to win a world championship in the category. He repeated the feat in 1974, this time with McLaren, establishing himself as a two-time world champion. Emerson is widely revered for having “opened the doors” of European motorsport to the generations of Brazilians who came after him, such as Ayrton Senna and Nelson Piquet. I remember very well Emerson and Wilson (his brother) making do in the team garages, eating boxed lunches however they could, draining engine oil themselves, chasing after a tire that came loose, and literally “making miracles happen.” They secured sponsorship from Copersucar and formed the first and only Brazilian team in F1, bringing great pride to Brazilians, but immediately drawing criticism from the know-it-all journalists who said it would never work, instead of supporting them. The Fittipaldi brothers were treated unfairly, tried to move forward in every possible way, but sadly had to shut down years later; yet the spirit of victory never left them, especially Emerson. Those who are great fans of Ayrton Senna—and he absolutely deserved the public’s affection—do not know that Senna was a “student” of the Fittipaldi school, raced for the same teams, and received phenomenal help from Emerson. After leaving F1, the Fittipaldis were no longer talked about. Some magazine articles claimed he was bankrupt in the interior of São Paulo after a severe frost hit his orange farm. Some years passed, and Mário Andretti called Emerson and invited him to learn about IndyCar racing in the U.S. Emerson replied: “I’d love to, but I don’t have money for the ticket.” Mário said: “Don’t worry about anything, I’ll cover everything.” And so Emerson went to discover Indy, the ovals, the extremely high speeds nearing 400 km/h, the yellow flag, the fatal crashes, and an entirely different dynamic from F1. And after being encouraged by the Andrettis that he could still compete, Emerson saw a light at the end of the tunnel. But who would put up the money? Who would sponsor a retired former driver? Pepe Romero, a retired Cuban and owner of WIT Racing, had the pioneering spirit and initiative to say: “I’ll sponsor you,” which brought great joy to Emerson. But the Cuban added: “There’s only one condition: the car and the racing suit must be pink. Do you accept?” Emerson looked at Wilson, thought for a moment, and replied: “It’s my favorite color.” At that time, IndyCar was broadcast on TV Manchete, and the car was always breaking down, finishing last or second to last, and I thought: Has Emerson gone crazy? After the brilliant career he had, to go through such embarrassment? But despite everything, he started finishing fifth, sixth, and gradually positioning himself better. The other American drivers continued helping Emerson with tips, conversations, and a great deal of support. Emerson kept improving quietly, in his own shy way. Showing that they still believed in him, he was signed by Patrick Racing, and at that moment he regained his self-esteem as a racing champion and began to feel at home on American tracks, earning some victories and strong finishes. And watching all that, I thought: If Emerson becomes champion again, I’ll walk on my knees to the Bonfim church in Salvador. Then came 1989, the most famous race in the world, with 500,000 spectators at the speedway and 2 billion viewers watching on TV: the Indianapolis Grand Prix. Emerson started in fifth place. He used a tactic of staying among the top six throughout the long race, and with 20 laps to go, he charged forward and passed each one of the rivals, with only Al Unser Jr., a fierce competitor, ahead of him. With 4 laps remaining, Emerson moved into first place, but shortly after was passed by Al Unser and went all out in pursuit of catching him. With 2 laps to go, after a small mistake by Al Unser, Emerson pulled up side by side with Al Unser. They stared each other down on the straightaway, and into the turn Al Unser wanted Emerson to let him through; Emerson didn’t. The cars collided and Al Unser hit the wall hard, and Fittipaldi’s long-awaited, once-impossible victory happened. He drank orange juice on the podium instead of the traditional race milk to promote orange juice sales. He became the first foreigner to win the race, as only Americans had won it until then. Al Unser Jr. complained a lot that Emerson had blocked him, but the victory was confirmed, and that forgotten former driver returned to glory and to the international jet set in triumphant fashion, even becoming a partner of Sylvester Stallone and Arnold Schwarzenegger in the Planet Hollywood restaurant, a spokesperson for Hugo Boss, Rolex, and several car manufacturers, in addition to having his name engraved on one of Miami’s avenues because of the great achievement he accomplished. Invited for an interview on David Letterman’s show—after all, the world wanted to meet the Brazilian who won Indianapolis—he arrived soft-spoken, extremely polite, thanked Mário Andretti and his family, thanked Pepe Romero for believing in him, became emotional, cried, and said that becoming champion at Indianapolis had been a childhood dream and that he was very happy. The Americans fell in love with him. To this day, he can only arrive at an American speedway with plenty of bodyguards, because the attention is immense, even from children. We recently lost another great idol, Oscar Schmidt from basketball. We must value these “legends”; they were the pioneers, the trailblazers, and thousands followed in their footsteps. After Emerson, IndyCar opened space for many foreign drivers, opened negotiations with new sponsors and new cable TV channels, which made financial numbers multiply many times over. The lesson is this: it doesn’t matter what others think of us; what matters is what we think, what we dream, and what we aim for. If someone sees us as a good professional, great; if others don’t, so be it. But we should not be shaken by criticism or angry haters. We must always remain in a sphere of hard work, dedication, and honesty, regardless of any fact or comment.

Fernando Rodrigues Da Silveira

Moura Dubeux Buys Pituba Site for 2027 Project Exceeding R$2B

What was acquired

Purchase price

What will be built?

Importance for Salvador’s real estate market

Where could new projects emerge?

An important trend

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