In the competitive real estate market, she is known as Pietra Monaro and used as her strategy specializing in real estate-backed investments through SCP. A commercial executive with over 25 years of strategic experience in some of the country’s most challenging sectors: real estate, financial, direct sales and telecommunications.
Throughout her career, Pietra has built a solid track record at companies such as WDS Construtora, Longitude Incorporadora, Incorporadora Mitre, Grupo Wyndham, Vitacon, Jequiti, Tupperware, Nextel and Siemens. She has led expansion projects, the structuring of B2B and B2C channels and the implementation of Go-to-Market strategies nationwide, always focused on consistent results.
With an MBA in Finance from IBMEC, an MBA in Business Management from FIA/USP, a degree in Marketing Management and several certifications, she has developed strong analytical skills and a consistent results orientation. Her profile combines strategic vision with a hands-on approach, especially in building commercial plans, P&L management and negotiation with major accounts and investors.
Her international experience in leadership and commercial development in the United States and Mexico broadened her management repertoire and strengthened her ability to adapt to different economic and cultural scenarios.
In recent years, Pietra has directed her expertise toward consulting on real estate-backed investments. The proposal is clear: to transform technical knowledge and practical experience into safer and more profitable decisions for investors.
“Investing is not just about seeking profitability. It is about building wealth intelligently, with risk management and a long-term vision. The real estate market, when well analyzed, offers extremely solid opportunities,” she says.
Her work focuses on identifying the best real estate-backed investment opportunities, combining financial analysis, market assessment and positioning strategy. More than selling assets, her work lies in curating and building customized solutions for investors seeking safety and performance.
“My role is to translate the market for the investor. To structure scenarios, assess risks and present strategic paths. Safe decisions are born from qualified information,” she emphasizes.
As a businesswoman, she has consolidated a clear positioning: real estate investments require strategy, discipline and market reading. And, in this scenario, experience is a decisive asset.
A Christian, mother of Sabrina and Vinicius, former professional athlete and passionate about travel, theater and cinema, Pietra maintains a humanized view of business. For her, performance and purpose go together.